Uses of your personal information:
The most common purposes for which we will use your personal information are:
General communication:
We will use your personal information to communicate with you and provide you with the details of properties in the United Kingdom that you have requested and to respond to any enquiries you may have.
Understanding your property search requirements:
- We will use the personal information that you provide to us to try to find the right property in the United Kingdom for you.
- We will use the details of when you are looking to buy in the United Kingdom to assess how interested we believe you are in making a purchase from Berkeley.
- We will use the details you provide to us about your current property ownership status in the United Kingdom and your funding arrangements to assess your ability to proceed with any purchase of property in the United Kingdom you may wish to make.
- We will use the details of the type of property that you are interested in purchasing in the United Kingdom, the above information and your direct marketing preferences to inform you about properties in the United Kingdom that we believe may be suitable to you.
Direct Marketing:
Where you have expressly given us consent, we may send you information about new United Kingdom property developments and/or services which may be of interest to you. We will only do this where you have agreed to it and using your preferred methods of communication.
We will do our best only to send you information about news, offers and the latest properties that could be suitable for you. To help with this we will ask for personal information about you - the more we know about the type of United Kingdom property you are interested in, the easier it will be for us to find the right property for you from the right Group company.
We ask for your express consent to receive marketing materials on behalf of The Berkeley Group plc, Berkeley Dubai, BLRL and the companies within the Group's Brands for simplicity's sake, as all of our Brands build properties and there is often an overlap in the areas of the United Kingdom in which they build. This gives you the best opportunity to find the home that is right for you. We will not send you any information about timeshare properties.
You can unsubscribe or withdraw your consent and ask us to stop sending you marketing materials at any time by using the 'unsubscribe' link at the bottom of our marketing emails, by informing one of our sales consultants (with whom you have previously been dealing) in writing, or through email at:dataprotection@berkeleygroup.ae
We keep a record of when we receive consent from individuals and regularly review consent to check updates to preferences. We act on requests to unsubscribe or withdrawals of consent as soon as we can. Please note, if you ask us to stop marketing to you, then you will cease receiving marketing from all of Berkeley's Brands.
Additionally and as required, we may use your personal information:
- To analyse and improve Berkeley's products and services
- For general business administration
- To comply with our legal, contractual and regulatory obligations; and/or
- To comply with court orders and to exercise or defend legal rights.